Caperton turned the nonprofit company into a thriving business, more than doubling revenue to $660 million by boosting fees, expanding the Advanced Placement program and the sale of names of teenage test-takers to colleges. A former West Virginia governor, he persuaded 11 states to cover fees for a preliminary SAT in the 10th grade.

 

Now, Caperton is planning to retire amid concern that the College Board’s improved revenue has come at the expense of students and their families, who pay hundreds of dollars in fees even before they apply to college, parents, admissions officials and high school counselors said.

 

“The College Board is more interested in marketing and selling things than it is in its primary responsibility, promoting equity and educational opportunity,” said Ted O’Neill, who stepped down as admissions dean of the University of Chicago in 2009 and served on several College Board committees.